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Singapore, June 27, 2002 - WorldPay, the global
leader in multi-currency secure payment processing, today announced
partnership with two revolutionary healthcare companies targeted at
women, MorningWell (www.morningwell.co.uk) and MeggPower
(www.meggpower.com). As a result of the agreement the companies
will be using WorldPay's flagship product WorldDirect a
multi-currency credit card e-payment system to support their online
business.
According to new research from Pew Internet and American Life,
around 72 percent of women use the Net to look for health
information, compared to only 51 percent of men.
MorningWell (www.morningwell.co.uk), which produces a
soundwave-based cure for pregnancy sickness, and MeggPower
(www.meggpower.com), which produces wireless health application to
enable women to better manage hormonal changes, are now making use
of the Internet to target this health-conscious female audience.
Their products will be sold exclusively online, to an international
audience; using WorldPay's WorldDirect which will enable shoppers
to
pay using their credit and debit cards, in multiple
currencies.
"WorldPay is glad to contribute to making the lives of women more
comfortable through easy access to solutions from revolutionary
healthcare companies like MeggPower and MorningWell," said Adam
Kerr, Director for Business Development, Asia Pacific, WorldPay.
"Today, WorldPay has over 16,000 merchants worldwide, which is
reflective of the trust our customers have in our technology and
their faith in eCommerce."
"The MorningWell programme is targeted at all pregnant women
irrespective of their geographical location. These days, selling
over the Internet is the only way for a company of our modest size
to achieve this kind of geographical penetration. These new figures
demonstrate the size of market we will be able to tap into around
the world and have made us even more determined to expand," said
David Gosley, MD of MorningWell. "We needed a reliable and
committed partner to support us in making a difference to the lives
of would-be-mothers, and WorldPay's payment processing has provided
that mechanism."
Dr Wei Siang Yu of Meggpower.com, said: "Essentially, we want to
promote a body-smart woman. Our system allows women to design their
lifestyle by listening to their body and hormonal changes via their
cellphone. User can be more aware of their hi-lo in emotional
status, energy level, fitness level etc around their hormonal cycle
and use this knowledge to manage their diet, exercise program,
fertility programme etc. These latest figures obviously show that
the time is right for us to make our wireless applications
available online, with the right calibre payment processing
support."
Both MorningWell and MeggPower are using WorldDirect, a
multi-currency credit card e-payment system, from WorldPay.
WorldDirect, approved by the Monetary Authority of Singapore, is
designed for small- and medium-sized enterprises (SMEs) that want
to offer shoppers a choice of currencies while guaranteeing the
proceeds that the retailer receives from the sale of the
goods.
About MorningWell
MorningWell is a revolutionary audio programme that has been
created from a unique blend of music, specific frequencies and
pulses to cure the symptoms of morning sickness, placed on a simple
audio cassette tape for convenience. When listened to through
headphones connected to a good quality tape deck, portable or
personal stereo, the MorningWell programme is conveyed by the
vestibular system and works by interrupting the passage of signals
between the brain and gut that would normally cause emesis.
In this way the programme is applied via one of the acknowledged
emetic detectors - in the most logical fashion. For more
information please refer to www.morningwell.co.uk
WorldPay notes to editors
WorldPay (www.worldpay.com) was founded in 1993 and throughout its
history has consistently developed innovative and secure
Internet-based products and services. Today, as the globally
acknowledged and trusted leader in secure, multilingual and
multi-currency Internet payment
solutions, WorldPay enables over 16,000 customers in 115 countries
to sell to shoppers around the globe - in the language and currency
of their choice.
At WorldPay’s virtual mall, www.shopatworldpay.com, thousands
of retailers from around the globe are open for business, 24 hours
a day, seven days a week and searchable by category, name or
location. WorldDirect, WorldPay’s multi-currency payment
system is integrated to all the leading eCommerce storebuilding
applications, including its own Click and Build. Other WorldPay
services include repeat billing solution FuturePay.
Through its unique Guarantee, WorldPay makes international online
transactions easy, safe and reliable by offering online businesses
protection against card fraud, and shoppers? peace of mind that
they are buying with confidence from WorldPay Guaranteed online
stores. Based in Cambridge, UK, WorldPay’s Asia Pacific
regional centre is in Singapore and its Americas centre is
Sterling, Virginia, USA. It also has operations in Germany and
South Africa.
Contact :
Vindy Kaur
WorldPay
Tel: 65 6580 6409
Email: vindy.kaur@asiapac.worldpay.com
Fatima Adam/ Sumrita Chander
Porter Novelli
Tel: (65) 6330 6215 / 6330 6216
Email: fatima.adam@porternovelli.com /
sumrita.chander@porternovelli.com |
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